European Sports Destination is the tourist-sport brand launched by TurismoLanzarote to promote Lanzarote as a perfect sports destination. Our aim is to make Lanzarote a sports destination landmark thanks to the quality of the events and our professional and experienced staff. To get this we count on a pleasant weather all year round, international sports events, sports hotels and companies and excellent flights to the major European cities.
Our working strategies:
- Creation of workshops for sports disciplines to discuss activities, both promotional and management strategies to position Lanzarote as a sports-tourist destination.
- Identifying sporting events with a tourism connotation and aligned the marketing positioning of the destination.
- Organising high quality events that offer an additional value to other local products and improve the experience of the tourist-athlete.
- Planning sustainable sporting events in order to promote the island as an eco-tourism destination.
- To define Lanzarote as an “European Sports Destination” and defining this as a key marketing product, a high quality brand with defined standards and administrative links with SPEL as project sponsors.